How to Easily Build a WordPress Website Using a Page Builder
Rumor has it you need to know how to code to build a beautiful, responsive website. Rumors are wrong. Squarespace is one giant drag and drop builder that's easy to use but what about WordPress?
Let's talk WordPress page builders. What are they? Should you use one? Which one should you use? Do they have steep learning curves?
What are WordPress page builders?
WordPress page builders are plugins that turn the backend of your WordPress website into an easy to use drag and drop system. They completely remove the need for code and still allow you to create beautiful, responsive website layouts. WordPress page builders can be used in conjunction with a theme but they also can be completely stand alone. You can customize everything directly in the page builder.
Should you use a WordPress page builder?
Whether you are building your website or having a web designer build it for you, there are two key questions you should be asking yourself.
Who will be maintaining your website and making updates as needed?
Does that person know code?
Regardless of who is building your initial website, if the answer to the second question is "Code? What's code?" or something along those lines, go with a WordPress page builder. If the person who is going to be maintaining and updating your website doesn't know code, there will surely be some sort of disaster down the line when they try to make simple site updates or edit the code.
Save yourself from the headache and go with the page builder!
Which WordPress page builder should you use?
There are a bunch of WordPress page builders out there. I'm going to focus on the two I know and use.
The wonderful and powerful Divi. Divi has the option to use the builder in the back end or the front end. If you're more of a visual person, you probably would prefer the front end option. But honestly, both work great!
In the back end builder, you drag and drop modules for different content such as a text module, an image module, a button module, etc. Then you add the content directly to that module and customize as much as your heart desires. One downside to the back end module is at a quick glance, you can't tell what is in each module. You either have to open the module up or go into preview mode to see what text, image, and customizations you've added or made to that module.
Divi costs $89 per year or $249 for lifetime access and includes access to all themes and plugins, free updates and premium support.
WPBakery is pretty similar to Divi in regards to functionalities. It even has a front end and back end builder like Divi!
The best part of WPBakery is how visual the back end builder is. While Divi requires you to open each module or enter the preview mode to see the content you've added, WPBakery shows you exactly what is in each content block directly in the back end. It doesn't sound like much but it makes a huge difference!
The downside of WPBakery is the speed. It's pretty slow...
Personally, I use Divi to build my client's sites because of the speed. But, if you're building your own website and don't mind the slow speed, WPBakery is cheaper and has all of the amazing functionalities of Divi.
WPBakery costs $45 for use on a single site and includes free updates, premium support, and and access to their template library.
Do WordPress page builders have steep learning curves?
Yes and no. Speaking specifically of Divi and WPBakery, Divi has TONS of online videos that guide you through the process. WPBakery has documentation but it's not as easily digestible.
If we're comparing the WordPress page builders to learning code... WordPress page builders are 100% easier to learn!
Just because you're using a WordPress page builder doesn't mean you're guaranteed a beautiful, high-converting website. You need some design experience and a pretty good idea of what your target market wants. If you're still struggling with how to go about designing your website, what platform to use, or which WordPress page builder to use... shoot me a note!